| The purpose of a TV ident is to communicate/identify a particular TV channel or station and its branding easily to an audience. The design of the ident should relate to its overall purpose: to advertise and communicate. |
TV idents are developed so that the branding becomes familiar and recognisable to the audience.
The Media (TV) categorise audiences into social economic status (class) and age groups. eg. ABC1 16-44s. eg. Table below
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| Table showing social categories |
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