- A TV ident is an animated logo which shows branding of a TV channel.
- As there are many different channels and another purpose of an ident is to make a channel stand out against other channels.
- The purpose of an ident is to provide information to an audience about the channel. Most of the time it is just subtle information to confirm the viewer is on the right channel.
- As well as informing a viewer, another purpose of an ident is to entertain.
- Idents can also drive sales through increasing viewing figures. If an ident is made effectively it could attract more audience. E.g if somebody does not normally watch a channel, an ident could grab the attention of new, potential viewers.
- As there are many different channels and another purpose of an ident is to make a channel stand out against other channels.
- The purpose of an ident is to provide information to an audience about the channel. Most of the time it is just subtle information to confirm the viewer is on the right channel.
- As well as informing a viewer, another purpose of an ident is to entertain.
- Idents can also drive sales through increasing viewing figures. If an ident is made effectively it could attract more audience. E.g if somebody does not normally watch a channel, an ident could grab the attention of new, potential viewers.
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| BBC THREE IDENT EXAMPLE |
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| CHANNEL 4 IDENT EXAMPLE |
